The agency was founded by Calin Yablonski, a legal marketing and technology professional with over 15 years experience.
It began with a simple idea. Law firms do better when marketing is measurable, systems-driven, and tied directly to business outcomes. Over time, that idea evolved. The tools changed. Client expectations changed. Data became central. AI became unavoidable. What did not change was the need for predictable growth.
Inbound Legal is the next iteration of that evolution.
Inbound Legal is not a rebrand for the sake of novelty. It is a deliberate shift toward a more focused, more technical, and more scalable approach to legal marketing. It reflects how law firms actually grow today and how they will compete tomorrow.
At its core, Inbound Legal is built around one objective. Generate qualified demand, convert it efficiently, and prove performance with real data.
Inbound Legal provides legal marketing services designed to work together as a system, not a collection of disconnected tactics.
Our services include search engine optimization for law firms that want durable visibility, not short-term traffic spikes. This includes technical SEO, content strategy, local search optimization, authority building, and ongoing performance measurement tied to leads and cases, not rankings alone.
We manage Google Ads and paid search campaigns built specifically for legal intake. This includes account architecture, keyword strategy, landing page alignment, conversion tracking, call tracking, and continuous optimization. The focus is cost per qualified lead and return on ad spend, not vanity metrics.
We design and manage paid social campaigns across platforms like Meta and LinkedIn. These campaigns build demand earlier in the decision cycle by establishing credibility, reinforcing expertise, and staying visible before a potential client ever searches or calls.
Inbound Legal also builds high-converting landing pages using platforms like Unbounce. These pages are designed for one purpose. Capture intent and move prospects into intake. Every page is tied to tracking, attribution, and reporting.
Intake optimization is a core service, not an afterthought. We configure and integrate tools like CallRail, Lawmatics, and other CRM and intake systems to ensure leads are answered, routed, tracked, and followed up properly. Marketing performance means nothing if intake fails.
We provide CRM integration, automation, and reporting that connects marketing activity to real outcomes. This includes GA4, BigQuery, dashboards, and custom reporting that shows where leads come from, how they convert, and what they are worth.
Inbound Legal also supports creative and infrastructure needs, including ad creative, graphic design, web management, conversion optimization, and ongoing experimentation.
What makes Inbound Legal different is not the list of services. It is how they are delivered. Every engagement is built around systems, data, and accountability. Every channel is connected. Every decision is measurable.
Inbound Legal exists because law firm marketing has outgrown guesswork. The future belongs to firms that understand their data, control their intake, and invest in scalable systems.
Inbound Legal is that future.